Analyst Relations Operations (AR Ops) is the practice of organizing data about analyst interactions and analyst output, then strategically designing tools for that data to be accessed and used on demand. In doing so, AR Ops maximizes the efficiency and downstream impact of the analyst relations function. It can be as straightforward as making sure an analyst event runs smoothly and as nuanced as creating channels for sales, marketing, competitive intelligence and other stakeholders to receive insights from analyst interactions and research. Examples of AR Ops output include: 

• internal knowledge management sites allowing centralized access to content and resources to support sales and marketing

• internal communications to share insights from key analyst reports and coverage with leadership

• management of logistics for successful analyst events

• analysis of relative impact of time spent working with various research firms

• processes for creating insights-driven briefing documents

• enhanced reporting on key metrics and learnings to demonstrate ROI