Research analysts are an important part of many companies’ buying decisions, and keeping them up to date on your market, your offering and your direction can be an important part of reaching your full potential. We help you pinpoint the analysts that have the greatest impact on your market and keep an open channel between you and these market-moving influencers.
Complete Analyst Relations Program Management and Execution
We provide a wide range of analyst relations services, including:
- tracking upcoming research
- coordinating inquiries and briefings
- managing logistics, content and deadlines for major reports
- supporting analyst events
- maintaining consistent communication with key analysts
- following relevant analysts, their work and their influence
- managing inbound requests
- reviewing materials
- sharing news, case studies, etc.
- facilitating quotes and reprints
- supporting contract negotiations
Specialized Services for Companies That Don't Need a Complete AR Program
- added bandwidth and expertise in managing a specific project like a major review (Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, etc.) or analyst event
- coverage for an AR team member who requires a leave
- support and industry connections for a team working to find a full time resource
- program measurement or project management
OTHER MARKETING SERVICES
In addition to analyst relations, we provide related marketing services to clients looking to extend the value of our expertise in their business and knowledge of their key issues.
Almost anyone that cares about your company is going to give you a chance to say your piece, through your website, marketing collateral, blog, newsletter and more. Your self-published content informs the public about more than your offering - it tells them how you work with and think about your customers and partners.
On a daily basis, we count on the media to tell us what is most important in our world. When changes come, people rely on the media to filter out the noise and make sense of the news. We reach the journalists and publications that are trusted by your customers and constituents to get your story told and keep your audience informed.