Analyst relations involves building relationships with key analysts (at firms such as Gartner, Forrester, IDC, Omdia, 451 Group and HfS) that advise buyers on which vendors to consider, in addition to making broader change in their markets through published research, speaking engagements and comments to media. As a full-service analyst relations consultancy, we work to keep analysts well informed, assure they understand our clients' market views, and are prepared to write about or recommend clients.