Peer review sites have become a key top-of-funnel source of intelligence for a wide range of markets, and have become an integral part of analyst engagements, influencing how firms cover markets and even replacing customer reference calls for Magic Quadrants. Navigating the nuances of these sites requires careful attention to customer review sourcing and timing of review campaigns, as well as ongoing interactions with the review sites themselves to optimize scores and present the best of what you do for customers. To support your peer review site performance, we can:

• Work with customer success to produce lists of customers willing to participate on each platform

• Manage calendars for milestones like the Voice of the Customer

• Assisting in incentive program with sales for new reviews

• Flagging negative reviews and assisting with response

• Prepare customers so they optimize their reviews for acceptance at the site, and contribution to overall scores

• Work with support teams at the sites to get reviews approved and improve performance of listings

• Managing changing of categories or new areas

• Track performance relative to key competitors

• Tracking key quotes from Peer Insights for use in sales support/social media