Kara Lira (LinkedIn) has joined Wind Communications, adding one of the AR community’s top AR operations professionals to our growing firm, and improving customer support in areas including planning, reporting and process management.
Kara has been in analyst relations since 1999, and while her experience includes core analyst relationship management, her expertise in analyst relations operations (including strategic and tactical functions to support strategy, sales, and marketing) expands our capabilities, and those of the client AR teams we serve.
Among the many projects Kara has lead over her career to date, she has created:
internal knowledge management sites allowing centralized access to content and resources to support sales and marketing
detailed reporting to provide a unique perspective into analyst relations activities (using ARchitect) to help demonstrate ROI
internal communications to share key analyst reports and coverage with leadership
external communications to share key announcements and client wins with the analyst community
management of logistics for many successful analyst events, in both the US and Europe
Kara spent over 20 years in analyst relations at Capgemini before moving into a role supporting the analyst relations program at Microsoft for IoT, edge computing, manufacturing, and field enablement. Most recently, she was with Cognizant leading analyst relations operations for their large global program.
Our personal history with Kara started decades ago at Capgemini, and our connection to her has remained strong as we watched her skills and the industry practice of AR Ops develop. By making her knowledge and talents available to a broad range of companies, we see a wide opportunity for clients to reap the benefits of a well designed AR Ops program, either as a dedicated program to improve communication and impact of AR across their stakeholders, or as an enhancement to our core AR services.
As we begin our second decade of providing focused AR support to companies large and small, we remain committed to growing through the addition of seasoned AR professionals ready to jump in for added bandwidth on an existing AR team, or serving as the external AR function for companies looking for dedicated, experienced resources to manage analyst interactions.