You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement
in comparative reports, get you included in other reports, get you mentioned in speeches, and recommended when analysts talk to buyers. You don’t want to insult them, but you want to know. Isn’t it all pay for play?
Y'all meet Beth? Plus: thoughts on Analyst Relations and reaching five years.
We reached a couple of milestones recently, so if you'll forgive me, this post is going to be about us. First and foremost, we added someone to our team, and while it's a big event on our timeline, it couldn't feel more natural. Whenever things got hectic around here over the last five years, we'd inch closer to the point where we'd call Beth Roberts and ask her to pitch in. When the day finally came, it was Beth who made the call, asking if we could join up to help a company from her adopted home of Austin, Texas. It wasn't a tough decision.